Marketing and supply chain management: a collaborative research agenda

Marketing and supply chain management: a collaborative research agenda

December 1, 2020 Uncategorized 0

Abstract

Purpose

This paper aims to establish a two‐part research agenda for marketing in supply chain management (SCM) through the application of an interdisciplinary model, using marketing, operations, logistics/purchasing, and information technology as the nodes for a model.

Link Original: https://www.emerald.com/insight/content/doi/10.1108/08858620810913335/full/html

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